psychology

AI storm: Brands brew up digital ‘spell-utions’ for savvy shoppers

In the world of marketing, there’s a storm brewing with artificial intelligence (AI) at its eye. Brands are diving into digital wizardry to craft campaigns that click with today’s choosy consumers, according to digital agencies and tech analysts. The challenge? Reaching and resonating with audiences when marketing budgets are tighter than ever amid economic uncertainty. Leading the charge is marketing…