Generation Z
- Thailand News
Thailand new generation drive sales surge despite economic woes
Luxury retail has skyrocketed, with sales in the first half of this year soaring to four times the levels seen in 2019, before the Covid-19 pandemic hit, according to a market survey by The 1 Insight. This staggering growth comes despite a sluggish economy, thanks largely to the spending habits of new-generation shoppers. The 1 Insight report highlights the resurgence…
- Guides
Generation gap: Making work better for everyone
In the fast-paced modern workplace, bridging the generation gap is becoming a critical challenge for organisations globally. This divide, which extends from experienced Baby Boomers through energetic Millennials to the rising Generation Z, introduces a diverse blend of viewpoints, backgrounds, and anticipations into the professional sphere. Tackling this generational gap goes beyond simply reducing conflicts; it involves leveraging this diversity…
- Thailand News
Uncovering trends in Thai consumers self-confidence by generation
Merz Aesthetics Thailand unveiled the inaugural Self-Confidence Index, shedding light on the mental fortitude of Thai consumers and their quest for physical perfection. Spearheaded by Assistant Professor Dr Watcharaporn Bunyasiriwat, a Social Psychology Lecturer at Chulalongkorn University, this survey marks a significant leap in understanding consumer confidence trends. Delving into the psyche of 1,000 Thai consumers, the survey uncovers intriguing…