Content creation
- Thailand News
Thailand’s content creators on the rise as online ad spend soars
Move over, television, Thailand’s digital dawn is upon us as the nation experiences an explosive rise in online content creators, set to hit a staggering 3 million this year. That’s up from 2 million just last year, according to insights from the Media Intelligence Group Co. The burgeoning influencer economy now represents about 5% of the entire Thai population, observed…
- Search Engine Marketing (SEM)
How to use content marketing in an Omnichannel Strategy
In the dynamic and multifaceted field of marketing, achieving efficacy can often appear to hitting a constantly moving target. One approach that’s witnessing significant momentum is omnichannel marketing, a harmonious tactic that guarantees every encounter with customers embodies consistency in appearance, perception, and communication. The question then arises, how does one consolidate content marketing with this strategy? If employed proficiently,…