Burger King

  • Business NewsHave it Your Way: Burger King Thailand flips the script with digital makeover for loyal fans

    Have it Your Way: Burger King Thailand flips the script with digital makeover for loyal fans

    Burger King Thailand is focusing on digital transformation to accommodate shifts in consumer behaviour and bolster brand loyalty. According to General Manager Tanawat Damnernthong, the company has significantly escalated its budget for digital assets this year and intends to continue this trend into the next. Tanawat says the primary objective of this substantial investment is to strengthen the company’s infrastructure, making…

  • World NewsLettuce talk about it: Burger King says ‘no more’ to tomatoes as veggie prices squash profits in India

    Lettuce talk about it: Burger King says ‘no more’ to tomatoes as veggie prices squash profits in India

    Reverberations from a skyrocketing surge in vegetable prices throughout India are being felt by consumers and the food industry alike, resulting in the popular fast-food business Burger King withdrawing tomatoes from several branches across the nation. Burger King explained to customers that even tomatoes need a vacation. Reuters reported yesterday that two of Burger King’s Indian branches announced… “Even tomatoes…

  • Business NewsBurger King Thailand implements expansion and menu-diversification strategy

    Burger King Thailand implements expansion and menu-diversification strategy

    In a strategic response to the expected decline of Chinese tourists to Thailand, Burger King (Thailand) Co., is revising its market approach. It plans to expand its food range to introduce more non-burger products. This strategy aims to invite a broader customer base and boost revenues. As per the company’s general manager, Tanawat Damnernthong, Burger King has plans to establish…

  • Thailand NewsMeat madness: Thai food blogger conquers Burger King’s 100-patty challenge

    Meat madness: Thai food blogger conquers Burger King’s 100-patty challenge

    A Thai food blogger took up Burger King Thailand‘s challenge to taste the newly launched Real Meat Burger with a staggering 100 meat patties, priced at a jaw-dropping 10,039 baht. The fast-food franchise is delighting foodies with an array of unexpected burger selections, ranging from the Real Cheeseburger, generously loaded with 20 slices of American cheese, to the towering Real…

  • Thailand NewsBun-believable! Burger King Thailand takes it to the next level with real burgers that ketchup to your cravings

    Bun-believable! Burger King Thailand takes it to the next level with real burgers that ketchup to your cravings

    In response to the positive feedback received for the Real Cheeseburger, Burger King Thailand delighted its fans by teasing them with a variety of real burgers from real bun burgers to real ketchup burgers. Many netizens tickled by Burger King’s latest suggestions requested the menu items to be available for real. Burger King Thailand last week rocked the fast food…

  • Thailand NewsBurger King Thailand launches ‘Real Cheeseburger’ with 20 layers of cheese

    Burger King Thailand launches ‘Real Cheeseburger’ with 20 layers of cheese

    Burger King Thailand got innovative and launched a new burger without meat called the “Real Cheeseburger” offering cheese lovers burger buns with 20 slices of pure American cheese. The burger is now available for 109 baht, down from the original price of 380 baht. The new burger almost immediately went viral on Thai social media platforms due to the thick…