Marketing
- Search Engine Marketing (SEM)
Boost PPC success: Landing page optimization tips
Landing page optimization for PPC is your secret weapon in the digital marketing arsenal. It’s where the magic happens, converting clicks into customers. But getting it right isn’t just about throwing together a page and hoping for the best. It’s about understanding the science and art behind what makes a landing page not just good, but great. Diving into the…
- Search Engine Marketing (SEM)
Mastering PPC bidding: Essential guide to strategy & optimization
Navigating the world of PPC bidding strategies can often feel like traversing a complex maze. With your business up and running, you’re no stranger to the basics of PPC campaigns. However, unlocking the secret to maximizing your ROI is a whole different challenge. The eCommerce arena is incredibly competitive, where every click and every pound spent on ads must work…
- Digital Marketing
SEO fundamentals: The different types of keywords
Diving into the world of SEO, it’s clear that keywords are the backbone of any successful strategy. They’re the magic words that connect your website with users’ search queries, guiding potential traffic right to your digital doorstep. Understanding the different types of keywords and their uses can significantly amplify your SEO efforts. Whether you’re aiming to sell a product, educate…
- Search Engine Marketing (SEM)
Mastering bulk actions in google ads for efficient management
When managing your Google Ads, efficiency and time-saving techniques are gold. That’s where bulk actions come into play, offering a streamlined approach to modifying your campaigns at scale. Imagine tweaking bids, schedules, and keywords across numerous campaigns with just a few clicks. Sounds like a dream, right? Bulk actions aren’t just about convenience; they’re a strategic tool to enhance your…
- Digital Marketing
Introduction to keyword research for SEM
What does keyword research involve? Keyword research is the cornerstone of Search Engine Marketing (SEM). It’s a strategic practice that involves identifying popular words and phrases people enter into search engines. By understanding these search terms, you can craft your content to meet the needs and queries of your target audience. It’s not merely about guessing which keywords are relevant;…
- Search Engine Marketing (SEM)
Master creating engaging content for your audience: Top techniques
Understanding your audience’s needs and interests is the first step towards crafting content that captures attention and encourages interaction. Whether you’re aiming to boost your blog’s readership or elevate your social media game, engaging content is your golden ticket. Let’s dive into how you can create content that not only attracts but also retains your audience’s interest, making them come…
- Search Engine Marketing (SEM)
2024 Content marketing strategy trends: What to expect
As the content marketing landscape continues to evolve at a breakneck pace, staying ahead of the curve is more crucial than ever. With the industry set to soar from its current valuation of $400bn to a staggering $900bn by 2028, understanding the trends shaping 2024 could be the game-changer your strategy needs. Whether you’re a seasoned marketer or just dipping…
- Hot News
The Thaiger offers a solution to upgrade your brand with Thaiger Marketing
The Thaiger is thrilled to announce the launch of the new Thaiger Marketing. The Thaiger has been a trusted friend in giving you the latest updates and with over 23 million monthly page viewers, we are revolutionizing the way that brands connect with their audiences, not just in Thailand but globally as well. “BE” the conversation! – Solutions at the…
- Business News
Marketing 6.0: MAT reveals trends shaping customer behaviour and tech influence
Changes in customer expectations prompted by digital disruption and evolving consumer behaviour indicate that the world is entering a new marketing era. Postmodern methodologies such as multiverse marketing – which fuses the physical and digital realms into a seamless buying experience – are at the forefront of Marketing 6.0, declared the Marketing Association of Thailand (MAT). According to the association’s…
- Best of
The 8 Best SEO Agencies in Thailand
Press Release (In collaboration with Primal Digital Agency) Are you tired of spending money on online advertising with no tangible results? Then let us introduce you to the holy grail of digital marketing – Search Engine Optimisation (SEO). In today’s digital age, with the demand for online shopping and online-first businesses rapidly rising, customers rely on search engines to find…
- Guides
Thailand Market Entry in 2023 : a Crash Course
Sponsored (In collaboration with AJ Marketing) Welcome, fellow adventurers of the business realm, to our guide on navigating the captivating landscape of the Thailand market! At AJ Marketing, we understand the allure and potential of expanding your business horizons in this country. Thailand, the Land of Smiles, has long been recognized as a prominent player in Southeast Asia’s economic powerhouse.…
- Sponsored
Marketing in Thailand as a Foreigner: Volume #5 The Best Practices, really?
Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. Volume#5: The Best Practices, really? Anyone working for brands big enough is always approached with ‘THE PLATFORMS’. They will let you know all the best practices in the world that could rocket…
- Sponsored
Marketing in Thailand as a Foreigner: Volume #2.2 Ad Campaign Crossroad: Global Materials vs. The New Investment
Sometimes, It’s Okay to Wear Socks and Sandals Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. I have no space for rewriting all this; otherwise, you would think this article is too long, but it is already long enough that…
- Press Room
Marketing in Thailand as a Foreigner: Volume #2.1 Ad Campaign Crossroad: Global Materials vs. The New Investment
Sometimes, It’s Okay to Wear Socks and Sandals Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. I have no space for rewriting all this; otherwise, you would think this article is too long, but it is already long enough that…
- Press Room
Marketing in Thailand as a Foreigner: Volume #1 The Legend Thai Ads
Sometimes, It’s Okay to Wear Socks and Sandals. Matching socks and sandals is a universal fashion faux pas, but it is more severe in Thailand. They keep you warm and cold-free during winter, but we never merge them with sandals or flip-flops because it is confusing when you live in a country where the equator is only 15 degrees below.…
- Technology News
From Metaverse to MetaWORTH
Press Release In this digital age, content is an essential part of our lives, and the pandemic showed us just how powerful content marketing could be. Yet, marketers still face a dilemma. Creating content that leaves a lasting impression among the millions of content published every day has proved challenging. Content marketing is also changing fast; with new trends, platforms,…
- Sponsored
Top 11 Best Influencer Marketing Agencies in Thailand
Sponsored Article The marketing landscape is shifting as digital transformation accelerates during the pandemic. Influencer marketing has become increasingly popular, especially in Thailand. In 2023, $53.53 million was spent on influencer advertising efforts in Thailand. Choosing the right influencer and content strategy is vital for successful influencer marketing campaigns. Thailand offers various influencer categories, with Fashion & Beauty, Arts &…
- Best of
Top 5 Marketing Agencies in Bangkok
If you are looking to elevate your business, you may be in need of a marketing agency. Thailand has hundreds of marketing firms to choose from. These range in size from small, niche marketing companies to large, full-service marketing agencies. With so many options, narrowing down your search to find the right agency can be difficult. This decision is especially…
- Thai Life
The internet booms and print languishes in 2019 advertising spend
Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios. “Digital media is expected to grow 20% and is will nearly equal the value of TV advertising…
