- Digital Marketing
10 best marketing agencies in Thailand: 2025 Edition
In recent times, the idea of digital marketing has become synonymous with building a business or a personal brand. This is no different in Thailand. In a media landscape where everything left, right, and centre is being digitised at a breakneck speed, sometimes professional guidance is just what we need. But then you face a separate problem. Where to start?…
- Thailand News
Google invests 36 billion baht to boost Thai cloud and AI services
Google committed to a significant investment of 36 billion baht to expand its cloud infrastructure and data centres in Bangkok and Chon Buri, announced on Monday, September 30. Ruth Porat, the President and Chief Investment Officer of Alphabet and Google, highlighted that this expansion aims to meet the growing demand for cloud services in Southeast Asia and globally, while also…
- Thailand News
Google to invest 35 billion baht in Thailand, creating 14,000 jobs
Ruth Porat, President and Chief Investment Officer of Alphabet and Google, has unveiled an eye-watering 35 billion baht investment plan in Thailand. This massive cash injection is set to give the nation’s economy a turbo boost, with expectations to create a staggering 14,000 job positions. Porat met with Prime Minister Paetongtarn Shinawatra yesterday, September 30, to discuss the investment project…
- World News
Google slammed by judge in explosive monopoly ruling
A US judge declared Google guilty of illegally crushing its competition to maintain a monopoly on online search and advertising. This decision, delivered yesterday, August 5, marks a significant blow to Alphabet, Google’s parent company, and could drastically alter the business practices of tech giants. The US Department of Justice (DOJ) sued Google in 2020, highlighting its stranglehold on roughly…
- Search Engine Marketing (SEM)
How TikTok is overtaking Google as a search engine
With the continuous evolution of technology, change remains an integral part of our digital lives. A notable development in this realm is the rise of TikTok as a potential contender to Google in the search engine industry. Google, a pioneer for over twenty years, has consistently refined its algorithm, establishing itself as a synonym for speed, dependability, and flexibility. Yet,…
- Business News
Thailand ranked in top three for financial fraud scams, says Google
Google’s 2023 Bad Apps Report ranked Thailand among the top three countries in the Asia-Pacific region with a significant spike in financial fraud scams last year. Aman Dayal, Asia-Pacific head of trust & safety operations for Google Play, stated during an online media briefing that Singapore, Thailand, and India were particularly affected. With over 90% of smartphone penetration rates, the…
- Search Engine Marketing (SEM)
How to optimise anchor text in 2024 for top google rankings
In the intricate dance of search engine optimisation (SEO), every element on your webpage plays a pivotal role in how your content ranks on search engines. One such element, often overlooked yet crucial, is anchor text. If you’re keen on elevating your site’s SEO performance, understanding and optimising anchor text is a step you can’t afford to skip. This guide…
- Search Engine Marketing (SEM)
Best SEM strategies for startups in 2024
In the dynamic digital marketplace, elevating the visibility of a startup is an intricate challenge. This is where Search Engine Marketing (SEM) emerges as a pivotal strategy, demonstrating significant efficacy for businesses seeking to establish their presence online. Its importance transcends mere visibility; it encompasses ensuring discovery by the appropriate audience at the opportune moment. This analysis delves into SEM’s…
- Search Engine Optimisation (SEO)
Google’s 2024 update: Wave goodbye to spam & welcome quality
Google’s latest initiative to enhance search result quality has kicked off with the launch of the March 2024 core update. This significant update, alongside a series of spam updates, marks a pivotal moment for both users and content creators. With a focus on refining its core ranking system, Google has also seamlessly integrated its helpful content system, promising a more…
- Search Engine Marketing (SEM)
Unlock digital marketing magic with google gemini
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. That’s where Gemini comes into play. By integrating the Google Workspace extension for Gemini into your strategy, you unlock a suite of powerful tools designed to enhance your email marketing efforts. Imagine having the ability to swiftly analyse email content, generate summaries, and even craft responses.…
- Digital Marketing
Chat GPT vs Gemini: Who wins the AI battle?
The tech landscape is buzzing with the latest showdown between AI giants: Chat GPT and Google’s Gemini. As you dive into the world of advanced language models, you’re probably wondering which tool comes out on top. Whether you’re a tech enthusiast or a professional looking to leverage AI, understanding the strengths and weaknesses of each platform is crucial. Chat GPT…
- Search Engine Optimisation (SEO)
Secrets to crafting the ultimate micro-moment campaign revealed
In today’s fast-paced digital world, capturing the fleeting attention of consumers has become a top priority for marketers. The rise of mobile devices has ushered in the era of micro-moments, those brief instances when users turn to their devices seeking quick answers or inspiration. These moments are golden opportunities for brands to make an impact. Crafting the perfect micro-moment campaign…
- Search Engine Marketing (SEM)
Boost PPC success: Landing page optimization tips
Landing page optimization for PPC is your secret weapon in the digital marketing arsenal. It’s where the magic happens, converting clicks into customers. But getting it right isn’t just about throwing together a page and hoping for the best. It’s about understanding the science and art behind what makes a landing page not just good, but great. Diving into the…
- Search Engine Marketing (SEM)
Mastering google: Tips to stay ahead of algorithm updates
With Google’s primary goal being to enhance the quality of search results, it frequently tweaks its algorithms. This means what worked for your SEO strategy yesterday might not hold the same weight today. By keeping abreast of these updates, you’re not just safeguarding your site’s visibility; you’re ensuring it thrives amidst the digital ebb and flow. As soon as whispers…
- Search Engine Marketing (SEM)
Mastering bulk actions in google ads for efficient management
When managing your Google Ads, efficiency and time-saving techniques are gold. That’s where bulk actions come into play, offering a streamlined approach to modifying your campaigns at scale. Imagine tweaking bids, schedules, and keywords across numerous campaigns with just a few clicks. Sounds like a dream, right? Bulk actions aren’t just about convenience; they’re a strategic tool to enhance your…
- Thailand News
Google reigns supreme: Thailand’s top talent magnet for sixth year running
WorkVenture revealed the most coveted companies in Thailand, and surprise, surprise: Google claims the top spot for the sixth consecutive year. Unveiling the Top 50 Companies in Thailand 2024, the survey, conducted among over 11,452 young professionals, offers a snapshot of the Thai job market’s evolving landscape. As the professional arena adapts to the changing tides, the new generation of…
- Search Engine Optimisation (SEO)
The role of SEO in B2B and B2C marketing strategies
Nowadays, the spotlight is firmly on the critical role of search engine optimization (SEO) in shaping the success of businesses, both in the B2B (business-to-business) and B2C (business-to-consumer) domains. SEO is the secret sauce that makes your online presence stand out amidst the digital noise. Before going through, let’s get acquainted with SEO. it is like the compass guiding your…
- Thailand News
Vietnamese jetsetters flock to Thailand and Taiwan as domestic airfares soar
In a year-end revelation, Google’s search engine trends have unveiled a surprising travel trajectory for the Vietnamese populace, with overseas destinations topping the charts amid escalating domestic airfares. The search giant’s findings disclosed a fervent interest in international getaways, presenting a shift in travel preferences for 2023. Taiwan, with its captivating allure, emerged as the undisputed leader, dominating the list…
- Thailand News
US Google Maps nightmare: Desert detours lead drivers to nowhere, stranding them for hours
Google Maps has left motorists stranded on treacherous desert roads, turning what should have been a smooth drive between Los Angeles and Las Vegas into a nightmare. Apologies have been issued, but for some, the damage is already done. Shelby Easler and her family set out on the well-trodden path from Los Angeles to Las Vegas to catch the thrilling…
- Business News
Thai government and Google partnership to boost digital economy
The Thai government announced a strategic partnership with Google to bolster the country’s digital economy and accelerate the development of artificial intelligence (AI). The agreement, unveiled at the Asia-Pacific Economic Cooperation (APEC) Leaders’ Meeting, seeks to enhance Thailand’s digital infrastructure, encourage the secure and responsible adoption of AI, anchor cloud-first policies, and make digital skills more accessible to Thai citizens.…
- World News
Snap hires ex-Google VP to boost ad targeting and measurement
Snap Inc announced yesterday that it has appointed a new senior vice president of engineering from Google, marking the latest addition to its team in a bid to boost its advertising business. Eric Young, who previously served as vice president of engineering for Alphabet Inc’s Google Cloud, will be responsible for overseeing Snap’s core infrastructure, which includes the widely-used photo…
- World News
Google removes controversial Slavery Simulator game amid Brazil outrage
A controversial game named Slavery Simulator has been removed from Google’s app store following a significant backlash in Brazil. The app, developed by Magnus Games, was launched on April 20 and allowed players to “buy and sell” black characters. The game was downloaded over 1,000 times before being taken down. Brazil is a nation grappling with the legacy of slavery,…
- Thailand News
Bangkok to expand Google Classroom project to all 437 schools by 2026
The Bangkok Metropolitan Administration (BMA) has unveiled its plans to implement the Google Classroom project across all 437 schools under its jurisdiction within the next three years. The announcement follows a successful pilot project in collaboration with Google at Thainiyomsongkroa School in the Bang Khen district. The Google Classroom project emphasises “learning connectivity and data accessibility,” providing each student with…
- Business News
AI revolutionising search engines, shifting from links to direct answers
The online search experience, which has been dominated by Google for the past 25 years, is set to undergo a significant transformation as artificial intelligence (AI) reshapes the way users seek answers to their questions. AI-powered chatbots like ChatGPT, Bard, and Bing are revolutionizing the classic search-and-click method, enabling users to receive direct answers to their queries rather than sifting…
- Hot News
Bing gagged after ‘ugly’ journalist compared to Hitler
Microsoft’s new Bing search engine has been gagged since a supposedly dentally-challenged journalist was compared to Hitler. The upgraded search engine with new artificial intelligence (AI) functionality, powered by the same kind of technology as ChatGPT, was announced earlier this month. The Bing bot was meant to be all about how AI will change the way people access information online.…
- Technology News
Is Google chatbot smarter than a pigeon?
Embarrassing stammering by Bard, the Google chatbot, has prompted the global public and stock markets to unreservedly rejected machine-generated garbage. The likes of Donald Trump and Elon Musk must be delighted that a talking Google chatbot is held in higher regard than talking billionaires. Google’s response to ChatGPT got off to an embarrassing start when its chatbot gave a wrong…
- Technology News
Tech titans Apple and Google take a tumble
As the year came to a close in 2022, the tech world was buzzing with reports of major players Apple and Google falling short of their revenue and profit expectations for the last quarter. Despite Apple being the largest company in terms of market value, the tech giant’s iPhone sales saw a significant dip, mainly due to production disruptions in…
- Thailand Election News
Google tapped as Election Commission denies helping PM
The Office of the Election Commission (EC) reached out to Google Thailand for support in the upcoming General Election, while they deny accusations of favouring Prime Minister Prayut Chan-o-cha. They asked the search engine tech giant to help raise awareness about the election and assist in cracking down on fake news. On Monday, EC Secretary-General Sawaeng Boonmee met with a…
- Thailand News
What changes did Google notice in Thailand’s web searches last year?
US multinational Google last year identified a substantial change in consumer trends in Thailand based on web searches conducted last year. The world’s favourite web browser discovered a change of direction in Thailand’s search engines which were split into three categories or trends in Google’s “Year in Search 2022 – Thailand” report, which opened a window into consumers’ behaviour. They…
- Economy News
Google announces 12,000 layoffs amid new “economic reality”
Google is cutting 12,000 jobs globally its parent company, Alphabet, announced yesterday. Like other tech titans in recent weeks, Google is laying off workers as it embarks on some large-scale restructuring. The announcement follows similar layoffs by other tech giants such as Microsoft, Meta (parent company of Facebook, Instagram, and WhatsApp), Amazon and Twitter, as the previously stable tech sector…
