- Search Engine Marketing (SEM)
Best SEM strategies for startups in 2024
In the dynamic digital marketplace, elevating the visibility of a startup is an intricate challenge. This is where Search Engine Marketing (SEM) emerges as a pivotal strategy, demonstrating significant efficacy for businesses seeking to establish their presence online. Its importance transcends mere visibility; it encompasses ensuring discovery by the appropriate audience at the opportune moment. This analysis delves into SEM’s…
- Search Engine Optimisation (SEO)
How small businesses can navigate Google’s March 2024 updates
As a small business owner myself, I’ve felt the tremors of Google’s March 2024 Core Update firsthand. It’s a game-changer, especially for those of us relying heavily on AI-driven content to attract eyeballs. Suddenly, the rules of the game have shifted, prioritising authentic, human-generated content over automated fluff. It’s a wake-up call for many, but what does it mean for…
- Search Engine Optimisation (SEO)
Google’s 2024 update: Wave goodbye to spam & welcome quality
Google’s latest initiative to enhance search result quality has kicked off with the launch of the March 2024 core update. This significant update, alongside a series of spam updates, marks a pivotal moment for both users and content creators. With a focus on refining its core ranking system, Google has also seamlessly integrated its helpful content system, promising a more…
- Search Engine Marketing (SEM)
Unlock digital marketing magic with google gemini
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. That’s where Gemini comes into play. By integrating the Google Workspace extension for Gemini into your strategy, you unlock a suite of powerful tools designed to enhance your email marketing efforts. Imagine having the ability to swiftly analyse email content, generate summaries, and even craft responses.…
- Digital Marketing
Chat GPT vs Gemini: Who wins the AI battle?
The tech landscape is buzzing with the latest showdown between AI giants: Chat GPT and Google’s Gemini. As you dive into the world of advanced language models, you’re probably wondering which tool comes out on top. Whether you’re a tech enthusiast or a professional looking to leverage AI, understanding the strengths and weaknesses of each platform is crucial. Chat GPT…
- Search Engine Optimisation (SEO)
Secrets to crafting the ultimate micro-moment campaign revealed
In today’s fast-paced digital world, capturing the fleeting attention of consumers has become a top priority for marketers. The rise of mobile devices has ushered in the era of micro-moments, those brief instances when users turn to their devices seeking quick answers or inspiration. These moments are golden opportunities for brands to make an impact. Crafting the perfect micro-moment campaign…
- Search Engine Marketing (SEM)
Unlocking mobile PPC secrets: Skyrocket your sales today
In today’s fast-paced digital world, mobile phones have transformed how we interact with content online, making mobile PPC advertising an essential tool for businesses aiming to reach their audience effectively. With mobile advertising accounting for half of all digital ad spending worldwide in 2021, it’s clear that targeting mobile users is not just an option but a necessity for those…
- Search Engine Marketing (SEM)
Boost PPC success: Landing page optimization tips
Landing page optimization for PPC is your secret weapon in the digital marketing arsenal. It’s where the magic happens, converting clicks into customers. But getting it right isn’t just about throwing together a page and hoping for the best. It’s about understanding the science and art behind what makes a landing page not just good, but great. Diving into the…
- Search Engine Marketing (SEM)
Mastering google: Tips to stay ahead of algorithm updates
With Google’s primary goal being to enhance the quality of search results, it frequently tweaks its algorithms. This means what worked for your SEO strategy yesterday might not hold the same weight today. By keeping abreast of these updates, you’re not just safeguarding your site’s visibility; you’re ensuring it thrives amidst the digital ebb and flow. As soon as whispers…
- Search Engine Marketing (SEM)
Mastering bulk actions in google ads for efficient management
When managing your Google Ads, efficiency and time-saving techniques are gold. That’s where bulk actions come into play, offering a streamlined approach to modifying your campaigns at scale. Imagine tweaking bids, schedules, and keywords across numerous campaigns with just a few clicks. Sounds like a dream, right? Bulk actions aren’t just about convenience; they’re a strategic tool to enhance your…
- Thailand News
Google reigns supreme: Thailand’s top talent magnet for sixth year running
WorkVenture revealed the most coveted companies in Thailand, and surprise, surprise: Google claims the top spot for the sixth consecutive year. Unveiling the Top 50 Companies in Thailand 2024, the survey, conducted among over 11,452 young professionals, offers a snapshot of the Thai job market’s evolving landscape. As the professional arena adapts to the changing tides, the new generation of…
- Search Engine Optimisation (SEO)
Top tools for winning keyword research: google trends & planner
The best free keyword research tools In the realm of SEO, leveraging the right tools for keyword research is crucial for your strategy. Thankfully, there are several high-quality, free options available that can help you uncover the keywords you need to enhance your content’s visibility online. In this section, we dive into some of the best free keyword research tools…
- Search Engine Optimisation (SEO)
The role of SEO in B2B and B2C marketing strategies
Nowadays, the spotlight is firmly on the critical role of search engine optimization (SEO) in shaping the success of businesses, both in the B2B (business-to-business) and B2C (business-to-consumer) domains. SEO is the secret sauce that makes your online presence stand out amidst the digital noise. Before going through, let’s get acquainted with SEO. it is like the compass guiding your…
- Thailand News
Vietnamese jetsetters flock to Thailand and Taiwan as domestic airfares soar
In a year-end revelation, Google’s search engine trends have unveiled a surprising travel trajectory for the Vietnamese populace, with overseas destinations topping the charts amid escalating domestic airfares. The search giant’s findings disclosed a fervent interest in international getaways, presenting a shift in travel preferences for 2023. Taiwan, with its captivating allure, emerged as the undisputed leader, dominating the list…
- Thailand News
US Google Maps nightmare: Desert detours lead drivers to nowhere, stranding them for hours
Google Maps has left motorists stranded on treacherous desert roads, turning what should have been a smooth drive between Los Angeles and Las Vegas into a nightmare. Apologies have been issued, but for some, the damage is already done. Shelby Easler and her family set out on the well-trodden path from Los Angeles to Las Vegas to catch the thrilling…
- Business News
Thai government and Google partnership to boost digital economy
The Thai government announced a strategic partnership with Google to bolster the country’s digital economy and accelerate the development of artificial intelligence (AI). The agreement, unveiled at the Asia-Pacific Economic Cooperation (APEC) Leaders’ Meeting, seeks to enhance Thailand’s digital infrastructure, encourage the secure and responsible adoption of AI, anchor cloud-first policies, and make digital skills more accessible to Thai citizens.…
- Thailand News
Thai woman finds late father on Google Street View (video)
TikTok user @aumpaktob gained online attention after sharing a poignant encounter with her late father. She lost her father six months prior and, in a surprising twist of events, found herself coming across a Google Street View image of him tending to his garden. This chance discovery provided her with a sudden and unexpected connection to her father. Six months…
- World News
Snap hires ex-Google VP to boost ad targeting and measurement
Snap Inc announced yesterday that it has appointed a new senior vice president of engineering from Google, marking the latest addition to its team in a bid to boost its advertising business. Eric Young, who previously served as vice president of engineering for Alphabet Inc’s Google Cloud, will be responsible for overseeing Snap’s core infrastructure, which includes the widely-used photo…
- World News
Google removes controversial Slavery Simulator game amid Brazil outrage
A controversial game named Slavery Simulator has been removed from Google’s app store following a significant backlash in Brazil. The app, developed by Magnus Games, was launched on April 20 and allowed players to “buy and sell” black characters. The game was downloaded over 1,000 times before being taken down. Brazil is a nation grappling with the legacy of slavery,…
- Thailand News
Bangkok to expand Google Classroom project to all 437 schools by 2026
The Bangkok Metropolitan Administration (BMA) has unveiled its plans to implement the Google Classroom project across all 437 schools under its jurisdiction within the next three years. The announcement follows a successful pilot project in collaboration with Google at Thainiyomsongkroa School in the Bang Khen district. The Google Classroom project emphasises “learning connectivity and data accessibility,” providing each student with…
- Business News
AI revolutionising search engines, shifting from links to direct answers
The online search experience, which has been dominated by Google for the past 25 years, is set to undergo a significant transformation as artificial intelligence (AI) reshapes the way users seek answers to their questions. AI-powered chatbots like ChatGPT, Bard, and Bing are revolutionizing the classic search-and-click method, enabling users to receive direct answers to their queries rather than sifting…
- Business News
Godfather of artificial intelligence quits Google, warns of technology’s dangers
A prominent computer scientist, frequently referred to as “the godfather of artificial intelligence,” has resigned from Google to voice his concerns about the potential dangers of the technology, according to yesterday’s US media reports. Geoffrey Hinton, known for creating a foundational technology for AI systems, expressed to The New York Times that advancements in the field could pose “profound risks…
- Hot News
Bing gagged after ‘ugly’ journalist compared to Hitler
Microsoft’s new Bing search engine has been gagged since a supposedly dentally-challenged journalist was compared to Hitler. The upgraded search engine with new artificial intelligence (AI) functionality, powered by the same kind of technology as ChatGPT, was announced earlier this month. The Bing bot was meant to be all about how AI will change the way people access information online.…
- Technology News
Is Google chatbot smarter than a pigeon?
Embarrassing stammering by Bard, the Google chatbot, has prompted the global public and stock markets to unreservedly rejected machine-generated garbage. The likes of Donald Trump and Elon Musk must be delighted that a talking Google chatbot is held in higher regard than talking billionaires. Google’s response to ChatGPT got off to an embarrassing start when its chatbot gave a wrong…
- Technology News
Tech titans Apple and Google take a tumble
As the year came to a close in 2022, the tech world was buzzing with reports of major players Apple and Google falling short of their revenue and profit expectations for the last quarter. Despite Apple being the largest company in terms of market value, the tech giant’s iPhone sales saw a significant dip, mainly due to production disruptions in…
- Thailand Election News
Google tapped as Election Commission denies helping PM
The Office of the Election Commission (EC) reached out to Google Thailand for support in the upcoming General Election, while they deny accusations of favouring Prime Minister Prayut Chan-o-cha. They asked the search engine tech giant to help raise awareness about the election and assist in cracking down on fake news. On Monday, EC Secretary-General Sawaeng Boonmee met with a…
- Technology News
Ministry reveals 200 apps that steal your cash
Since an unhappy Thai man accused a charging cable of stealing the 100,000-baht contents of his bank account, people in Thailand have become hyper-aware of the problems of apps that steal your cash on their phones. The victim insists he had not accessed any suspicious websites, taken any call centre calls or filled in any online forms but says his…
- Thailand News
What changes did Google notice in Thailand’s web searches last year?
US multinational Google last year identified a substantial change in consumer trends in Thailand based on web searches conducted last year. The world’s favourite web browser discovered a change of direction in Thailand’s search engines which were split into three categories or trends in Google’s “Year in Search 2022 – Thailand” report, which opened a window into consumers’ behaviour. They…
- Economy News
Google announces 12,000 layoffs amid new “economic reality”
Google is cutting 12,000 jobs globally its parent company, Alphabet, announced yesterday. Like other tech titans in recent weeks, Google is laying off workers as it embarks on some large-scale restructuring. The announcement follows similar layoffs by other tech giants such as Microsoft, Meta (parent company of Facebook, Instagram, and WhatsApp), Amazon and Twitter, as the previously stable tech sector…
- Technology News
Most Googled word in 2022? And in Thailand?
The most Googled word or phrase in the world this year may come as a surprise. What do you think? Russia? Ukraine? Economic crisis? Queen Elizabeth II? King Charles III? China? Taiwan? No, none of those. The word Wordle was Google’s most searched term globally in 2022. The search engine giant revealed the winner in its annual Year in Search…
- Technology News
Google Wallet launches in Thailand
Google Wallet just launched in Thailand. Google Wallet is a free mobile payment system that allows users to make quick, contactless payments from their smartphone or smartwatch. Boarding passes, concert tickets and loyalty cards can also be stored in the virtual wallet. When you add your credit/debit cards to Google Wallet, you can tap to pay anywhere Google Pay is…
- Technology News
Coinbase tapped by Google for crypto payments
In a boost for the cryptocurrency world, tech goliath Google announced plans to allow some customers to pay for cloud services using Coinbase, a leading crypto exchange platform. The announcement from Google gave crypto a much-needed kick after an overall rough year. The rollout will begin with access solely to those customers working in the Web3 industry, allowing selected people to…
- Thailand video news
Thailand News Today | Possible easing of restrictions in Thailand
Thailand’s Public Health Minister says he’s backing the restoration of the Test & Go entry scheme as concerns about the Omicron variant subside. Test & Go was suspended around 4 weeks ago as the highly-contagious variant spread around the globe. Now, Anutin Charnvirakul says he’ll ask the CCSA to consider bringing it back, as well as easing a number of…
- Technology News
Over 95% of content Thailand asks Google to remove is government criticism – the highest rate in the world
A study by virtual private network firm Surfshark shows that since 2011, Thailand has submitted 1,147 requests for Google to remove content. The Bangkok Post reports that over 95% of those requests was about content considered critical of the government – the highest rate in the world. As part of the study, Surfshark says it analysed Google’s Transparency Report. Thailand…
- Press Room
Best smartphones to use for travelling in 2022
Press Release Smartphones have taken over our modern world. Everything from a flashlight to a camera, messaging device, web browser, music player, GPS, and more may be replaced with it. However, when it comes to selecting the best smartphones for travelling, we consider a number of factors. For instance, cameras must be able to capture nice images in well-lit areas…
- Politics News
Donald Trump files lawsuit against Facebook, Twitter, and Google
Former US President Donald Trump has announced that he is leading a class-action lawsuit against Facebook, Google, and Twitter. He is claiming censorship as a violation of the United States Constitution’s right to free speech. Legal experts see no validity in the lawsuit as the constitutional right to free speech only applies to suppression by the government, not private companies…
- Thailand News
Google takes down customised maps targeting anti-monarchy activists
Custom Google maps pinpointing hundreds of people in Thailand who are accused of opposing the monarchy have been taken down by Google, the company told Reuters reporters. The Google My Maps targeting anti-monarchy activists, listing their names and addresses, were made by a team of 80 royalist volunteers who planned to report the activists for allegedly insulting the monarchy. Under…
