Connect with us


Thailand’s creative industry to grow by over 3% next year



Stock photo via Ivan YOLO

Thailand’s Creative Economy Agency says the creative industry is expected to grow by 1.51 trillion baht in 2022, which is about 3.55%. The CEA says the growth demonstrates Thailand’s soft power and international cultural influence. But, some experts say more can be done to increase its growth, as Thailand has long been know for its exceptional tourism, cuisine, traditional medicine, and healing practices.

Such creative industries has, historically, contributed around 10% to Thailand’s GDP, with about 15 different sectors included in the industries’ makeup. But CEA executive director Apisit Laistrooglai reported that during the Covid-19 pandemic, the creative economy experienced considerable growth. Apisit cited the fact that many people were stuck at home and out of jobs, so they had to get creative: both to keep their sanity and to produce some kind of income.

Consequently, food and handicraft product sales rose, as did the consumption of entertainment software and media products like television, streaming services and video games. People also spent more money on renovations and additions around the home. Apisit said that, on average, workers in the creative industries receive higher salaries than those in others.

As Thailand’s standard, monthly salary for other sectors is around 15,000 baht, the salary for creatives is around 23,000 baht per month. Apisit also emphasized how important the government’s role was in fostering the success of the creative industries, because it’s their job to regulate and promote it.

“The government sector should be the backbone for soft power development, offering attractive tax incentives and strong promotional campaigns to compete with other countries that ramped up their creative industries recently.”

Apisit also used South Korea as a model for Thailand, saying that such countries strive to support and promote their creators and artists.

“State agencies should empower creatives in initiatives they could not do on their own. For instance, CEA partners with 8 professional associations to hear from each sector and help them reach a greater audience. We also host events in creative industries to help creators showcase products.”

“The nature of the creative economy is that in any investment, it will need both capital and time to succeed. But these risks are necessary if serious growth is to be achieved. An example of this is Lisa of Blackpink, the famous Thai K-Pop singer. Lisa said, once in an interview, that she was groomed by her record company for years before ever seeing any kind of success.”

“It’s normal for every K-pop company, that only a handful of trainees become pop stars. This kind of investment carries risks that state authorities and even some private companies don’t want to take, which partly explains why we still have a limited market within the country, while our neighbours expand to the global arena.”

SOURCE: Bangkok Post


Get more from The Thaiger

Ann Carter is an award-winning journalist from the United States with over 12 years experience in print and broadcast news. Her work has been featured in America, China and Thailand as she has worked internationally at major news stations as a writer and producer. Carter graduated from the Walter Williams Missouri School of Journalism in the USA.

Follow Thaiger by email:

Thailand13 hours ago

Cabinet seems to have ignored 4am nightlife proposal

Video14 hours ago

THAILAND NEWS TODAY | Korean woman arrested for 5-million-baht theft, 6-year overstay

Crime14 hours ago

Tuhao’s Chinese gang buys 50 homes in Bangkok luxury village with cash

Sponsored16 hours ago

Krungthong Plaza offers endless choices of well-selected plus-size fashion products

Road deaths14 hours ago

Bus flipped in Tak injuring 44 Burmese workers, killing 3

Thailand15 hours ago

3 men were arrested for stealing Thai Internet connection & World Cup betting in Cambodia

Pattaya15 hours ago

Intoxicated Pattaya woman left uninjured after overturning car

Join the conversation on the Thaiger Talk forums today!
Crime15 hours ago

Woman who allegedly scammed victims for over 30 million baht arrested in Pattaya

Bangkok16 hours ago

Bangkok BTS Skytrain fares to increase next year

Thailand16 hours ago

Police put brakes on car rental thief in Bangkok

World16 hours ago

New drug marks major milestone in slowing Alzhemier’s

World Cup16 hours ago

400 to 500 migrant workers in Qatar died due to World Cup, not 6,500

Visa17 hours ago

Thailand advises Indians to obtain visa prior to travelling to avoid long queues

Thailand18 hours ago

Driver furious with Bangkok shopping mall after foreigner accidently causes damage to her car

Politics18 hours ago

Iran promises Thailand it won’t attack Israeli tourists

Crime18 hours ago

Korean woman arrested for 5 million baht theft, 6-year overstay

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11