digital marketing

  • Search Engine Marketing (SEM)Mastering PPC bidding: Essential guide to strategy & optimization

    Mastering PPC bidding: Essential guide to strategy & optimization

    Navigating the world of PPC bidding strategies can often feel like traversing a complex maze. With your business up and running, you’re no stranger to the basics of PPC campaigns. However, unlocking the secret to maximizing your ROI is a whole different challenge. The eCommerce arena is incredibly competitive, where every click and every pound spent on ads must work…

  • Digital MarketingSEO fundamentals: The different types of keywords

    SEO fundamentals: The different types of keywords

    Diving into the world of SEO, it’s clear that keywords are the backbone of any successful strategy. They’re the magic words that connect your website with users’ search queries, guiding potential traffic right to your digital doorstep. Understanding the different types of keywords and their uses can significantly amplify your SEO efforts. Whether you’re aiming to sell a product, educate…

  • Digital MarketingMaximizing business growth: A case study on the impact of video marketing

    Maximizing business growth: A case study on the impact of video marketing

    People today live their lives through the internet, so it can be hard for companies to stand out. Businesses are often left scratching their heads for an edge when they use old-fashioned marketing methods that feel tired and predictable. But out of all the digital noise, one strong force has emerged: video marketing. From the point of view of an…

  • Search Engine Marketing (SEM)Boost your ROI: Mastering SEO & SEM keyword integration

    Boost your ROI: Mastering SEO & SEM keyword integration

    The integration of SEO and SEM keyword strategies offers unparalleled advantages. By aligning the keywords used across both paid and organic search efforts, you create a cohesive online presence that boosts your visibility across all digital fronts. This synergy not only increases the chances of your target audience finding you but also reinforces your brand’s message across multiple touchpoints. Leveraging…

  • Digital MarketingIntroduction to keyword research for SEM

    Introduction to keyword research for SEM

    What does keyword research involve? Keyword research is the cornerstone of Search Engine Marketing (SEM). It’s a strategic practice that involves identifying popular words and phrases people enter into search engines. By understanding these search terms, you can craft your content to meet the needs and queries of your target audience. It’s not merely about guessing which keywords are relevant;…

  • Social Media Marketing (SMM)The potential of user generated content in social media marketing

    The potential of user generated content in social media marketing

    User generated content (UGC) is a new thing that has changed the game on social media. Businesses are changing how they market online because of this type of material, which is made by regular people instead of brands. The user generated content is content that is made by users, like regular people who show support for a brand. There are…

  • Search Engine Optimisation (SEO)The role of SEO in B2B and B2C marketing strategies

    The role of SEO in B2B and B2C marketing strategies

    Nowadays, the spotlight is firmly on the critical role of search engine optimization (SEO) in shaping the success of businesses, both in the B2B (business-to-business) and B2C (business-to-consumer) domains. SEO is the secret sauce that makes your online presence stand out amidst the digital noise. Before going through, let’s get acquainted with SEO. it is like the compass guiding your…

  • Search Engine Optimisation (SEO)Harnessing the power of data: Key strategies for data driven marketing success

    Harnessing the power of data: Key strategies for data driven marketing success

    In the modern, digital world that we are currently living in, data is an essential component of every successful company plan. Gaining an understanding of the power of data and putting it to use can have a significant impact on the effectiveness of marketing campaigns. As the proverb goes, “information is king,” and in order for organisations to maintain their…

  • Search Engine Marketing (SEM)7 Steps to a Winning Content Strategy Plan

    7 Steps to a Winning Content Strategy Plan

    In today’s digital landscape, crafting a robust content marketing strategy isn’t just beneficial—it’s essential. With the pandemic reshaping the business world, a staggering 70% of content marketers have felt the tremors, prompting a rethink of their strategic approach. Whether you’re managing blog posts, social media, or multimedia, your content is a pivotal piece of your brand’s puzzle. You’re well aware…

  • Hot NewsThe Thaiger offers a solution to upgrade your brand with Thaiger Marketing

    The Thaiger offers a solution to upgrade your brand with Thaiger Marketing

    The Thaiger is thrilled to announce the launch of the new Thaiger Marketing. The Thaiger has been a trusted friend in giving you the latest updates and with over 23 million monthly page viewers, we are revolutionizing the way that brands connect with their audiences, not just in Thailand but globally as well. “BE” the conversation! – Solutions at the…

  • GuidesConquer your competitors and rise to the top with The Thaiger

    Conquer your competitors and rise to the top with The Thaiger

    In the competitive world of business, achieving industry domination requires a combination of innovation, digital marketing, and the right partnerships. The Thaiger, a dynamic and results-driven media platform, has been instrumental in propelling companies to new heights. Two standout success stories showcase just how powerful The Thaiger can be in helping businesses achieve unparalleled growth and success. FAZWAZ: The real…