BTS, Blackpink, YouTube, Boy With Luv
Last week’s Blackpink single-day YouTube viewing record has been beaten by fellow K-Pop supremos BTS notching up 78 million views for their “Boy With Luv” music video within its first 24 hours of hitting the video site. (Three days later it’s on 129 million with 7.8 million ‘likes’ and still going…)
K-pop rival Blackpink managed 56.7 million for “Kill This Love” just beating out Ariana Grande’s “Thank U, Next” with 55.4 million. Just behind was another BTS song “Idol” which had 45.9 million views in its first 24 hours on YouTube.
The new record of 78 million clicks in just one day will be a high bar to jump over as musicians around the world ponder the K-Pop phenomenon and, in particular, the global popularity of BTS – who sing mostly in Korean.