Hello Kitty

Hello Kitty partners with Péro to enter Indian market

Sanrio, the Japanese entertainment juggernaut established in 1960, has always felt like a second home to its global fan base. Recently, Hello Kitty’s parent company entered the Indian market through a collaboration with fashion label Péro. This partnership interweaves Indian craftsmanship with the playful spirit of Japanese Harajuku street style. The initiative, branded as ‘Hello Péro’, came to fruition thanks…