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Top Ten tips to sex-up your social media game

The Thaiger & The Nation

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Get your social media game up to speed, or get left behind. Some tips from Phuket’s Mr Social Media, Alex Runhaar.

1. Get people to engage

When using social media for your company, you want people to engage with your content as much as possible. Using high quality imagery is key. However, when uploading images to Facebook, it compresses your pictures and transforms the quality. By using software like Adobe Lightroom you can modify your imagery to fit each social media platform and thus ensure more likes, shares and comments on your posts.

2. Diversify your spend

Digital Marketing should be seen as a multipurpose tool to increase brand awareness and ultimately sales. By focusing your efforts on a few social media platforms and complimenting this with google advertising…you are looking at a winning combination. Once you have a solid Facebook advertising strategy in place, rather than putting more money towards it, diversify by using google adwords. Your potential clients will thus be exposed to your brand from different avenues. Think about it, if you are looking for anything, where do you go….that’s right. Google. If you aren’t familiar with Google adwords, now is the time to do a bit of research. This under utilized tool is gold for all businesses when used correctly.

3. Create partnerships

Creating partnerships with established online personalities & businesses will fast track your company’s online presence. Sit down, do a bit of research and think of who these people are. Once you’ve figured that out, reach out to them. Give them a call… have a chat to see how you can work together by creating a win-win strategy. This should become a priority and be added to your weekly goals. For example, every week I’m going to contact 5 businesses/people and propose them my partnership plan. If done on a consistent basis, you will be amazed by the results.

4. It’s not about what YOU want

Remember it doesn’t matter what you think is good content – it’s all about what your community responds to. By measuring what they are engaging with and reacting to, you can give them more of what they want and sit back while your community grows. Digital marketing is all about giving the people what they want and not what you think they want.

5. Go to fiverr.com

If you want to step up your social media marketing game. Visit fiverr.com, that’s f i v e r r .com. For a cheap price you can get a graphic designer to create content for you which integrates your brand with current/trending news. If done properly, this is a great way of getting your posts to go viral. Remember, join in on the conversation instead of trying to create one.

6. Get some social media knowledge

Know nothing about digital marketing? Head over to socialmediaexaminer.com. They provide great resources to get you started. This doesn’t mean you need to spend hours in research and become an online expert, but understanding the fundamentals is a must for all business owners. It might look a bit daunting at the start, but trust me, once you get the hang of it, you can start utilising this tool to grow your business and easily find your online development formula.

7. Edit, don’t waffle and use a great pic

When posting links on Facebook always edit how the content will be displayed. Make sure the copy you use in your post is captivating and incredibly clickable. Make sure your heading and sub-text is accurate and compelling. Lastly and most importantly, use a custom thumbnail to draw people in. For ideas do a bit of research on “best thumbnail practices” on Google. Model what the successful accounts are doing and you will see engagement sky rocket.

8. Interact with like-minded brands

Start interacting with other brands, pages and other accounts in your community and industry. I’m not just talking about liking an image here or there. Actually read their content and engage on a real and personal level with the content. Take the time to formulate interesting questions and start a conversation. Do this 5 times a week. This is a game changer for any company to start connecting with their audience.

9. Do it well and do it often

If quality is king, then consistency is queen. In a time where we are bombarded with information and our attention span is limited …it is not enough to just produce great content. You will need to deliver this on a consistent basis to keep people engaged and make you part of their world. Perfectionists will struggle with this concept, but you should always choose pushing out content, over taking too long making sure it’s flawless.

10. Get your social media canvas looking good

Creating content can sometimes be a bit tricky. Do yourself a favour and go to Canva.com. This software allows you to create great looking pieces on content customised for each specific social media platform. From thunbnails and flyers to facebook and Instagram posts. It really has great professional looking templates to choose from and is incredibly user friendly. This will allow you to create first class posts very quickly.

To get more info about getting you social media game up to speed, contact Alex Runhaar.

 

- The Thaiger & The Nation

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National

Singapore Airlines back on top. Thai Airways in 10th place.

The Thaiger

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PHOTO: Flyer Talk

Singapore Airlines is back on top after a decade held out of the top airline position by middle-eastern competition. It’s their fourth win since the Skytrax World Airline awards started back in 2001.

The island nation’s national carrier was named Airline of the Year at the 2018 Skytrax World Airline awards. Singapore Airlines was last top of the list in 2008. This year it forced out last year’s top honours winner, Qatar Airways, into second place.

Yeoh Phee Teik, Singapore Airlines’s senior vice president of customer experience, said “We’re very ecstatic.”

The airline  also claimed best airline in Asia, best first class and best first class seat.

Asian airlines made a return to the winner’s list this year with ANA All Nippon Airways receiving third place, Taiwan’s EVA Air in 5th position, Cathay Pacific in 6th, Hainan Airlines in 7th, Garuda Airlines in 9th (an extraordinary achievement considering their reputation only a decade ago) and Thai Airways in 10th place.

Singapore’s victory marked a resurgence in Asian carriers in the annual UK-based aviation industry review. Skytrax began its awards in 2001 and is recognised for its fairness due to passengers voting in all categories. Aside from a win by Hong Kong’s Cathay Pacific back in 2014, all past seven years have all gone to middle east based airlines.

“We’re glad that our work has been recognised and our customers have voted for us to be the world’s best,” said Yeoh.

Garuda Airlines, which has turned its service around since the early days of Skytrax, when it was banned from flying into European airspace, was presented with the prize for best cabin staff along with its 9th place overall.

Not one US airline picked up a single award.

Locally Air Asia picked up an award for Best low coast airline – Asia, Thai Airways won the award for best airline catering in Economy Class (The Thaiger thinks the voters weren’t flying on the same flight when Thaiger experienced the economy class ‘food’) and Bangkok Ailines won Best Regional Airline – Asia.

The top 10 world’s best airlines for 2018
1. Singapore Airlines
2. Qatar Airways
3. ANA All Nippon Airways
4. Emirates
5. EVA Air
6. Cathay Pacific
7. Lufthansa
8. Hainan Airlines
9. Garuda Indonesia
10. Thai Airways

Best airlines by global region
Northern Europe – Finnair
Western Europe – Lufthansa
Eastern Europe – Aeroflot Russian Airlines
Africa – Ethiopian Airlines
Australia / Pacific – Qantas Airlines
Central Asia / India – Air Astana
China – Hainan Airlines
Central America / Caribbean – Copa Airlines
South America – Avianca
North America– Air Canada
Asia – Singapore Airlines
Middle East – Qatar Airways
Europe – Lufthansa

Best low-cost airlines
Africa – Mango
Australia & Pacific – Jetstar Airways
Asia – AirAsia
Central Asia / India – Indigo
China – West Air
South America – Sky Airline
North America – WestJet
Middle East – Flynas
Europe – Norwegian

Best airline catering
Economy – Thai Airways
Premium economy – Aeroflot Russian Airlines
Business – Austrian Airlines
First class – Air France

Best airline seats
Economy – Japan Airlines
Premium economy – Air New Zealand
Business – Qatar Airways
First class – Singapore Airlines

Best regional airlines
Africa – Royal Air Maroc
Asia – Bangkok Airways
South America – Azul Brazilian Airlines
Central Asia / India – Azerbaijan Airlines
Europe – Aegean Airlines

Best airline lounges
First class – Qatar Airways
Airline alliance lounge – Star Alliance Los Angeles
Independent airport lounge – Plaza Premium Heathrow Terminal Two
First class lounge dining – Air France
Airline lounge spa facility – Thai Awards

Best airlines staff service by global region
Africa – South African Airways
Australia / Pacific – Qantas Airways
Central Asia / India – Vistara
China – Hainan Airlines
Central America / Caribbean – Copa Airlines
South America – Azul Brazilian Airlines
Asia – ANA All Nippon Airways
Middle East – Emirates
Europe – Austrian Airlines

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Thai Life

World’s Top Ten off-grid hotel stays

The Thaiger

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…according to booking website Hotels.com

Want to go ‘off the grid’? Escape from the bustling markets, show-pieces and tourist traps around the world? Some of these places don’t even have wi-fi.

Hotels.com has launched a new Hideaway Hotels category to help you escape 21st century life for a break The booking website has seen a 60% spike in guests leaving reviews of places they’ve raved about, specialising in off-grid getaways.

“Thanks to our 25 million guest reviews, we’ve seen a huge uplift in desire to escape the city and head for the hills – in some cases, quite literally! Going ‘off-grid’ seems to be a trend many guests are positively highlighting more and more in their reviews,” said Johan Svanstrom, president for the Hotels.com.

Desert Nights

UAE – Anantara Qasr al Sarab Desert – Hotels.com review rating: 9.6 out of 10

Sit back, relax and enjoy peace and quiet in the desert. A hotel nestled among spectacular sand dunes, Anantara Qasr al Sarab Desert is the quintessential “middle of nowhere” hotel. Shoes off, toes in the sand, this breathtaking luxury hotel with spa and safari offers plenty of space to unwind.

Icey Tundra

Sweden – Icehotel – Hotels.com review rating: 8.6 out of 10

This epic location is just the spot to rug up and take a moment frozen in time. There are endless opportunities to chill and hopefully enjoy the stunning Northern Lights. There is a selection of warm and cold room types available, including the Art Suites, each individually hand carved and kept between 5 and 8 degrees Celsius. Take something warm to wear.

Jungle Life

Bali – Four Seasons Resort Sayan – Hotels.com review ratings: 9.4 out of 10

For those seeking a romantic off-the-beaten-track getaway, this resort is a well-hidden gem, rising out of the rice fields above the Ayung River. The 60 guestroom retreat is surrounded by the lush hillside and fragrant gardens of Sayan, offering guests a spiritual epicentre. Feet up – it’s time to enjoy the exquisite views and pure luxury.

Cave Dwelling

Turkey – Gamirasu Cave  – Hotels.com review rating: 9.8 out of 10

This hotel is hidden among the beautiful and rugged Cappadocia region in Turkey. The cave rooms are guaranteed to ensure guests avoid a rocky holiday. This quirky hotel offers the ultimate luxury, both underground and off the beaten path.

Treehouse

Thailand – Keemala – Hotels.com review ratings: 9.2 out of 10

This truly remarkable property is a tranquil wonderland set spectacularly above the island rainforest canopy but just minutes from Kamala, a small town north of Patong along Phuket’s sandy west coast. The 38 guestroom resort offers free-standing baths, yoga classes and a poolside bar. The stunning Birds Nest villas even offer private infinity pools in the sky! This is remote luxury at its finest (but not TOO remote).

Private Island

Florida, USA – Little Palm Island resort and spa – Hotels.com review rating: 9.8 out of 10

The Little Palm Island Resort and Spa proves the adage that good things come in small packages. An exclusive resort with only 30 guest rooms, it offers spectacular water front views with a private beach, luxurious spa and 5-star restaurant. No holiday will be the same, so guests can enjoy the secluded island and be sure to brag to friends about a truly offgrid vacation in Florida sun.

Mountain to Sea Resort

St Lucia – Jade Mountain Resort – Hotels.com review rating: 10.0 out of 10

Overlooking 600 acres of beach, this Caribbean resort is one of the most mesmerising hotels in the world. The resort features a full-service spa, fitness facilities, tennis courts and an infinity pool. Some suites even come with their own pool overlooking the mountains. Its iconic location provides guests with an exclusive sanctuary.

Ranch Life

California – Calistoga Ranch – Hotels.com review rating: 9.6 out of 10

Fantasise about taking a dip in a private canyon in the Napa Valley? Dreams do come true at Calistoga Ranch. The resort offers a true taste of secluded luxury, with private lakes, rolling hills and lush forests. Pull up a sun lounger and sip on some wine to celebrate a supreme holiday.

Rural Retreat

Chile – Remota Hotel – Hotels.com review rating: 9.0 out of 10

Hidden in Chilean Patagonia, the world epicentre of natural beauty, guests can enjoy breathtaking views of this remote paradise. The hotel offers a marina, spa, pool, garden and library. Guests can use this stunning hotel as a base to explore the nearby native forests, islets, ice fields and glaciers.

Silo Stay

New Zealand – Silostay Little River – Hotels.com review ratings: 9.6 out of 10

Go against the grain by holidaying in the quaint town of Little River, New Zealand. Located in the land known as the long white cloud, the refurbished grain silos bring a unique, extraordinary and peaceful experience. This innovative, ecofriendly accommodation is the only one of its kind in the world.

 

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Entertainment

Water Park Wars – Phuket wettest battlefield

The Thaiger

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by Xinyi Liang-Pholsena of ttgasia.com

ttgasia.com is reporting that the water park battle in Phuket is getting very intense as new players enter the marketplace. Among them Blue Tree Phuket, poised to open its doors early 2019 as an upscale family entertainment and lifestyle complex.

The sprawling 22.5ha development, located around Cherngtalay, is the result of a joint venture comprising unnamed Thai and international partners, who see opportunity in the family-oriented attractions sector by pumping investment upwards of US$40 million into the project.

“Pattaya has two water parks, Hua Hin has three water parks, but Phuket has just small water parks. There’s been a clear demand for inland entertainment alternatives for some time now,” said Michael Ayling, general manager of Blue Tree Phuket. He was speaking to TTG Asia about the upcoming project in an exclusive interview ahead of its pre-launch in August.

“Blue Tree will offer an immersive lifestyle experience that combines the fun of water sports, family activities, retail and relaxation in one strategically located destination that will cater precisely to this demand,” he added.

Facilities within the 11ha first phase, which opens to the public at the start of 2019, includes a water and entertainment park, a four-storey vertical Beach Club, Fitness Zone, Kid’s Club, restaurants and food outlets, and multiple retail spaces.

The complex’s centrepiece – the 17,000 square metre man-made Blue Tree Lagoon – is flanked by artificial beaches and offers an experiential aquatic playground for families, with spaces ranging from a splash zone for young kids to adrenaline-driven activities such as Slip N Fly water slides and cliff jumping.

Ayling envisions Blue Tree to be an “accessible destination” that will appeal to “middle class Thai families and Amanpuri guests” alike. Admission fees will be kept “affordable” with a pay-and-use concept, while full access to all activities will be priced at around 1,000 baht.

Acknowledging the competition upcoming water parks like Vana Nava Phuket and Kata Water Park will bring – both of which are currently in development – Ayling thinks there is still “a lot of space for competition” in Phuket. “We will likely have the (water park) market to ourselves for a few years,” he commented.

“Blue Tree Phuket will also suit the seasonality of the destination and make a great low-season product,” he added, referring to the island’s monsoon months from May to October when the seas experience rougher surf and strong currents.

When asked about the absence of accommodation at Blue Tree Phuket, Ayling stated: “Do we need a 120-room hotel when we have 12,000 rooms in the (Cherngtalay) vicinity already? Phuket’s hotel scene is very competitive, but what isn’t competitive is entertainment.”

STORY: ttgasia.com

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