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Making your social media work

The Thaiger

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Making your social media work | The Thaiger
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Alex Runhaar is a social media specialist and not only talks about better ways to engage your audience but does it every day over a number of contemporary platforms. You can contact Alex HERE.

Understanding how Social should be used to increase company sales or create a personal brand has never been more important than it is today. I cannot stress enough that this is a skill that any professional needs to understand and leverage. Fortunately 99% of people still don’t “get it” and that means there is opportunity for you to win.

Here are 5 tips and trends to help you crush it in 2018…

Audience attention and Value add
A lot of companies know that they should be on social media, but they don’t know how to use this beast. All you need to do is create content consistently, whether that be images, audio or video that provides value to your audience. The creativity you use will be the variable of your success.

Use videography interns
So your company is on Social and you are ready to get going. You want to create engaging original content but you don’t know a thing about how to create video’s and you don’t have a lot of cash to spend on an outsourced company to do it. This is what you do: Contact your nearest university and offer internships for students who are studying videography and would like to build a portfolio. You’d be surprised the quality of work they can churn out.

Diversify
When building a community on Social by investing time and money into it, you should always diversify. Don’t just rely on let’s say Facebook or Linkedin. Companies change their algorithms quite often and if suddenly your page or channel is severely being affected you are going to have problems if all your eggs are in one basket. Never be at the mercy of what you can’t control.

Think about Podcasts
Seems like audio is the new trending topic in the social world. There are tons of companies and individuals moving to podcasts (especially in the U.S). The reasoning behind this is that there is an upward trend of people using this medium to absorb information as you are able to multi task while engaging with the information. With Amazon’s Alexa and other voice operating systems selling like crazy, this market will definitely be massive in a 5 to 10 year window.

Create Your Own Content
You need to start creating your own content. Days of sharing other popular content is over. Either hire interns who are good at content creation to minimise costs or start learning how to use and edit video. You need to look at this in the longterm and as an investment. Your videos might not be great now, but in 1 – 2 years you will be crushing your competition. Be Patient.

Making your social media work | News by The Thaiger

Facebook: @Alexrunhaar
Twitter: @Alexrunhaar
Instagram: @runhaar
Web: www.alexrunhaar.com

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Entertainment

Future of Bangkok’s iconic Scala cinema building uncertain after closing

Maya Taylor

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Future of Bangkok’s iconic Scala cinema building uncertain after closing | The Thaiger
PHOTO: Supanut Arunoprayote/Wikipedia

Cinema lovers and theatre employees are mourning the closure of Bangkok’s legendary Scala cinema after 51 years in business. The theatre was the last one to remain independent in the capital, amid an expanding landscape of multiplex cinema chains. Khaosod English reports that many Scala lovers turned out to bid farewell to the theatre prior to its final screening on Sunday evening.

The Scala’s lease ran out at the end of June and Chulalongkorn University, which owns the building, has not made any statement on what its future plans may be. For Phiboon Phorchaiyarach, who has worked as an usher at the theatre since 1981, the Scala felt like a second home.

“I feel sad. I’ve worked here since I was 21. I’m impressed every day I come to work, it’s like my second home for me.”

He recalls the Scala’s popularity in the early days of his career, mourning the death of the independent movie theatre in favour of modern technology.

“The theatre was always crowded. People lined up all the way to the downstairs to get their tickets punched. Nowadays there are CDs and mobile phones where everyone can readily enjoy what they want to watch. Coming to theatre is not a special moment anymore.”

The Scala belonged to the Apex chain of theatres, which also owned the Lido and Siam theatres. The Lido is now a multiplex and mini-mall, while the Siam theatre burnt to the ground in 2010 as political protests rocked Bangkok.

Nuphu Chayalat, a 63 year old concession stand worker, worked at the Lido for 18 years before moving to the Scala. She recalls watching her favourite films at the Scala, adding that one of them, James Cameron’s Titanic, drew huge queues.

The Scala was named after Milan’s renowned Teatro alla Scala and its first screening upon opening its doors on New Year’s Eve in 1969 was The Undefeated. Over the weekend, those visiting for the last time, were treated to screenings of a number of classic movies, including 1966’s Blow Up and CinemaParadiso, whose soundtrack composer, Ennio Morricone, passed away yesterday.

SOURCE: Khaosod English

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Business

“Come and see” – Ministry invites diplomats to see coconut-picking monkeys in action

The Thaiger

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“Come and see” – Ministry invites diplomats to see coconut-picking monkeys in action | The Thaiger
PHOTO: Atlas Obscura

The monkeys, and the Thai government, are hitting back at accusations macaque monkeys are being exploited, even abused, and forced to pick coconuts for commercial farmers. Some larger western retailers say they’re going to pull Thai coconut products off their shelves after being lobbied by animal rights activist that the coconuts were picked by abused and over-worked macaque monkeys.

The Thai Commerce Ministry, coconut farmers and the “monkey school” trainers are dismissing reports, and a dramatic video from PETA (People for the Ethical Treatment of Animal), that the coconut-picking monkeys are maltreated. So they’re organising a tour for foreign diplomats and the media to see the monkeys at work and decide for themselves.

The permanent secretary for commerce, responding to the reports, says the monkey owners don’t abuse or exploit the animals which have been “humanely trained” to pick coconuts. He has instructed attaches in foreign Thai embassies to provide an explanation to retailers in other countries who have expressed concerns and even instigated boycotts.

“The ministry is ready to invite foreign diplomats to visit coconut plantations and see how the monkeys pick coconuts so they will realise this is not animal cruelty.”

The Bangkok Post reports that Pramual Pongthawaradej, a Demo­crat Party MP for Prachuap Khiri Khan province, the Chair of a House subcommittee tackling falling coconut prices, says they’ve approached owners of coconut milk plants to justify their practices to PETA. They’ve also asked the Department of Agriculture to provide details regarding the use of monkeys to pick coconuts.

A video from Touronthai shows an operating monkey-school posted 4 years ago…

But Somjai Saekow, an owner of a monkey school which trains macaques in Surat Thani, says… “the practice of capturing monkeys from the wild to pick coconuts ceased a long time ago”.

“Currently, monkeys are bred and raised before being trained. They are not forced to pick 1,000 coconuts from trees everyday, and they don’t work every day.

“Coconut-picking monkeys are mostly males and their abilities vary. The owner of the monkey receives 2 baht per a coconut picked.”

“Foreigners may not understand our livelihood. Also, humans are not built to climb up a coconut tree to pick fruit. They will be at risk, compared to monkeys which have the natural ability to do so.”

An owner of monkeys in Surat Thani, denied the claims of poor treatment or abuse of the coconut-picking monkeys.

“There is no cruelty. Actually, they are looked after well. They are fed well with rice, milk, and fruit three times a day. They are treated like family members.”

PETA claims pigtailed macaques in Thailand were treated like “coconut-picking machines”.

“Following PETA’s investigation, more than 15,000 stores will no longer purchase these brands’ products, with the majority also no longer buying any coconut products sourced from Thailand monkey labour.”

PETA said it had found 8 farms around Thailand where monkeys had been forced to pick coconuts for commercial export.

“Male monkeys are able to pick up to 1,000 coconuts a day.”

“Other coconut-growing regions, including Brazil, Colombia and Hawaii, harvest coconuts using humane methods such as tractor-mounted hydraulic elevators, willing human tree-climbers, rope or platform systems, or ladders, or they plant dwarf coconut trees.”

“PETA went further by calling on “decent people never to support the use of monkey labour by shunning coconut products from Thailand”.

SOURCE: Bangkok Post

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Thailand

Thai PM expresses concern over “travel bubbles”

Jack Burton

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Thai PM expresses concern over “travel bubbles” | The Thaiger
PHOTO: Khaosod English

PM Prayut Chan-o-cha has expressed serious concerns about the resumption of international travel under the “travel bubble” scheme, stressing that Thailand must implement a vigorous arrivals screening protocol. The scheme is a proposed limited resumption of international travel to and from countries with a reciprocal agreement.

The Thai government has indicated it has taken a risk-averse stance with future Covid-19 legislation after largely getting the local outbreak under control in late May, early June. There hasn’t been a locally transmitted case in Thailand for 40 days.

Prayut discussed the proposed scheme with the media, saying Thailand must be prepared to allow the resumption of some international travel, with the other countries involved to be carefully considered, and adding that a full agreement must be reached, to ensure compliance with public health measures at the national level.

The PM says the government is concerned about the prospects of international aviation and the country’s external revenue.

During this long weekend, the Ministry of Finance expects up to 10 billion baht in cash flow from domestic economic activities. The PM says Thais are now making more domestic trips, with many hotels reporting a slow return of customers, thanks to the further easing of Covid-19 restrictions. But tourist locations, like Pattaya and Phuket, remain quiet due to their popularity with foreign visitors.

The PM stressed that all businesses “must remain strict with their precautionary measures in order to minimise the risk of a new outbreak of the virus”.

SOURCE: Press Release from Thai National News Bureau

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