social media
- Thailand News
Thai netizens in uproar over celebrity social media feud
The Thai entertainment industry was recently shaken by a heated online dispute. The controversy escalated when a fiery video message was posted in response to a clip featuring a young individual, who made strong references to the respected television host, Noom Kanchai. The exchange has sparked a frenzy of comments and reactions across social media platforms. Prairie Phairwan’s video did…
- Thailand News
Man installs phone charger by shower, sparks safety debate
A quirky home improvement project captured the attention of the online world after a Facebook user shared an image of a newly installed phone charger—in the bathroom. The post, which quickly went viral, showed a man proudly displaying his handiwork: a charging station for his partner’s phone, strategically placed next to the showerhead. The social media community was immediately abuzz…
- Thailand News
Woman finds roommate atop fridge at night
A young woman’s plea for help after witnessing her roommate’s bizarre behaviour on a fridge in the middle of the night has sparked online discussion about the challenges of shared living. The incident involved the woman waking up to a startling and somewhat eerie scene that left her reaching out to netizens for advice. Urban living often necessitates sharing accommodation…
- Social Media Marketing (SMM)
How to manage a social media crisis
In the contemporary digital domain, social media emerges as a formidable yet fraught instrument for brands. It functions as an invaluable conduit for engagement and promotion, while concurrently presenting substantial risks for crises capable of detrimentally impacting a brand’s reputation within hours. My professional experience has accentuated the paramount importance of proficient social media crisis management to avert public relations…
- Thailand News
Kenyan man claiming to be Jesus flees from crucifixion test
A Kenyan man fled after villagers demanded a test of his claim to be Jesus Christ by suggesting he be crucified. Eliud Simiyu’s proclamation led to a viral social media frenzy, with the international media outlet Fatu Network reporting on the controversy that has now ensnared the small Kenyan town. Simiyu found himself at the centre of a potentially life-threatening…
- Digital Marketing
Sustainability & ethics in digital marketing
In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…
- Digital Marketing
The science behind how social media bots harm companies
In the era of digital marketing, social media platforms are integral to the promotional strategies of numerous corporations, offering unique opportunities for customer engagement. Nevertheless, these platforms are not without their vulnerabilities; notably, the presence of social media bots poses a considerable threat to these marketing efforts. My observations confirm that these automated entities can significantly disrupt operations, making it…
- Social Media Marketing (SMM)
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…
- Social Media Marketing (SMM)
Upcoming social media platforms 2024
As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a comprehensive understanding of social media’s…
- Digital Marketing
The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…
- Social Media Marketing (SMM)
Hidden social gems for skyrocketing your marketing strategy
In the vast expanse of the digital world, there’s more to social media than just the giants like Facebook, Instagram, and Twitter. Hidden gems await your discovery, offering unique experiences and opportunities to connect in ways you might not have imagined. From platforms that predict the future to those that reward you for engaging with content, there’s another universe out…
- Digital Marketing
The roadmap to a digital future in 2024
Thailand is on the brink of a digital revolution, set to redefine its economic landscape by 2024. With the government’s Thailand 4.0 policies fuelling this transformation, the nation is embracing a future where digital technology drives growth and innovation. It’s a strategic move to enhance operational efficiency and competitive advantage across industries, signalling a major shift towards a more digitally…
- Thailand News
Mysterious green fireball lights up Thailand’s skies, sparking curiosity
A mysterious green fireball illuminated the skies last night across various regions in Thailand, prompting widespread online discussion and speculations about its origin. At approximately 9pm, numerous citizens reported sightings of a large, bright green light streaking through the sky, resembling a meteor or a falling star. The Thai Astronomical Society, a key authority in the field, acknowledged the event on…
- Thailand News
NESDC proposes stricter regulations for social media influencers
The Office of the National Economic and Social Development Council (NESDC) in Thailand proposed tighter regulations for social media influencers, in an attempt to curb unethical or illegal content production. NESDC Secretary-General, Danucha Pichayanan, suggested yesterday that the Media Standard, Ethics, and Freedom Protection Act be extended to cover online content creators. Danucha stressed the urgency of a regulation that…
- Digital Marketing
Maximising engagement: The impact of cookies on social media strategies
In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…
- Thailand News
Beauty pageant entrance stirs debate with dramatic emergency
The recent staging of a dramatic entrance by Kanyaphatsaphon Rungrueang Misgrand Pathum Thani at a beauty pageant sparked a mix of criticism and concern across social media platforms. Kanyaphatsaphon, representing Pathum Thani in the Miss Grand Thailand 2024 competition, made her debut with the sound of emergency sirens blaring, as she was laid on a stretcher, ostensibly receiving CPR, before emerging…
- Thailand News
Steamy side of Internet in Thailand: Adult sites climb charts
The latest report from We Are Social reveals the top 20 most-visited websites by Thais, showing a notable presence of adult content sites in the rankings. Despite the wide range of content available online, it appears that websites with adult material continue to garner significant traffic in Thailand. The recent findings by We Are Social, covering the period from December…
- Thailand News
Thailand captivated by lottery craze as March 1 draw nears (video)
Lottery fever grips Thailand once again as hopefuls seek winning numbers for the March 1 lottery draw. Enthusiasts tirelessly hunt for their lucky numbers, drawing inspiration from various sources including celebrities, social media influencers, and even the Chinese calendar, which remains a popular method for selecting potential winning combinations. On March 1, the anticipation for the Thai Government Lottery draw…
- Business News
AI and social media search optimisation to shape trends
The forthcoming year, 2024, is poised to be an exhilarating time for both consumers and marketers, as brands embrace and exploit artificial intelligence (AI) on a larger scale, predicts Bhidak Indraduta, the managing director of Mindshare Thailand, a leading media agency. A surge in social media search optimisation, privacy marketing, and responsible AI use are tipped as the key trends…
- Thailand News
Customer pressured into 5-star review to unlock warranty
A recent outcry has emerged on social media after a customer was pressured to leave a five-star review for a product to receive a warranty, sparking a heated debate about consumer rights and business ethics. The incident was brought to light when a customer shared their frustration in a Facebook group dedicated to consumer affairs, provoking a flood of responses…
- Thailand News
Reddit user’s dream job goes down the drain after office bathroom blunder
A male Reddit user, sharing his misfortune anonymously, detailed his disastrous experience of losing a promising job opportunity due to an unfortunate bathroom blunder. In a post on Monday, February 12, the original poster recounted the events that led to his downfall. “I had pretty much gotten the job at a previous interview and I was just in to fill…
- Thailand News
Digital love: 80% of Thais to swipe right on online Valentine’s gifts
According to a recent study conducted by the YouGov analysis institute, sponsored by Visa, the go-to name in digital payments, 80% of Thais will be ordering their Valentine’s Day treats from the comfort of their screens. The research delved deep into the hearts and wallets of Thai consumers, uncovering fascinating insights into how lovebirds navigate the digital aisles in search…
- Digital Marketing
Win over Millennials & Gen Z: Top marketing must-knows
In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring a blend of traditional and…
- Search Engine Marketing (SEM)
Boost your brand on Instagram with these tips & tricks
In today’s fast-paced digital world, Instagram stands out as a beacon for businesses aiming to carve out a strong brand presence. With its user base exceeding a billion, this platform offers a golden opportunity to showcase your brand, connect deeply with your audience, and drive significant conversions. Before you dive into the vast ocean of Instagram marketing, it’s crucial to…
- Search Engine Marketing (SEM)
Unlock 2024’s top social media strategies for viral success
Navigating the dynamic landscape of social media marketing in 2024 requires more than just a casual approach. It’s a world where strategies evolve at the speed of light, and staying ahead means being in tune with the latest trends and techniques. You’re not just posting content; you’re crafting experiences that resonate with your audience. In 2024, the game has changed.…
- Digital Marketing
Why guest posting is key to unlock SEO success
Guest posting might sound like a buzzword in the digital marketing sphere, but it’s a strategy that’s been around for years and good reason. It’s about writing and publishing an article on someone else’s website or blog. This tactic is about spreading your knowledge and weaving your presence into the broader digital tapestry. Why should you care about guest posting?…
- Digital Marketing
Revolutionising marketing: How technology changed the game
In the whirlwind world of digital marketing, technology’s role cannot be overstated. It’s transformed how businesses connect with you, turning traditional strategies on their head. From the personalised ads that greet you on your favourite social media platforms to the seamless online shopping experiences, technology’s fingerprints are everywhere. But it’s not just about the flashier, more visible changes. Behind the…
- Search Engine Marketing (SEM)
Unlock success with these prerequisites for digital marketing
Venturing into the digital marketing landscape? It’s a dynamic field that can skyrocket your business into the digital era. But before you dive in, knowing the essentials can set you up for success. Digital marketing isn’t just about being online; it’s about making a significant impact. To truly harness the power of digital marketing, you’ll need more than just a…
- Digital Marketing
SEO versus SEM: Mastering digital marketing strategies
In the digital marketing realm, understanding the nuances between SEO and SEM is crucial for boosting your online presence. While both strategies aim to elevate your site’s visibility, they take different routes to achieve this goal. SEO leverages organic tactics to climb up the search engine results pages (SERPs), making your site more discoverable without direct payment. On the other…
- Search Engine Marketing (SEM)
Unlock the secrets to easy online earnings: Affiliate marketing
Affiliate marketing might sound complex, but it’s essentially a way for you to earn a commission by promoting other people’s or company’s products. Think of it as being rewarded for spreading the word about something you like or find useful. It’s a win-win scenario: companies get more customers, and you get a piece of the profit. This marketing model relies…
- Digital Marketing
Introduction to keyword research for SEM
What does keyword research involve? Keyword research is the cornerstone of Search Engine Marketing (SEM). It’s a strategic practice that involves identifying popular words and phrases people enter into search engines. By understanding these search terms, you can craft your content to meet the needs and queries of your target audience. It’s not merely about guessing which keywords are relevant;…
- Social Media Marketing (SMM)
The potential of user generated content in social media marketing
User generated content (UGC) is a new thing that has changed the game on social media. Businesses are changing how they market online because of this type of material, which is made by regular people instead of brands. The user generated content is content that is made by users, like regular people who show support for a brand. There are…
- Social Media Marketing (SMM)
Best social media platforms for marketing success in 2024
With 91% of marketers leveraging social media sites for business, missing out on establishing a strong social media presence isn’t an option. You’ve probably realized that you don’t need to be everywhere, but rather on the platforms that best align with your brand and audience. As we look towards 2024, understanding which platforms will best serve your marketing strategy is…
- Social Media Marketing (SMM)
Navigating the changing landscape of social media algorithms
In the vast realm of social media, where trends change in the blink of an eye, staying ahead of the game is no small feat. The heartbeat of social platforms lies in their algorithms, those mysterious systems that determine what content gets shown and to whom. What people see in their feeds is controlled by algorithms on social media sites,…
- Search Engine Marketing (SEM)
7 Steps to a Winning Content Strategy Plan
In today’s digital landscape, crafting a robust content marketing strategy isn’t just beneficial—it’s essential. With the pandemic reshaping the business world, a staggering 70% of content marketers have felt the tremors, prompting a rethink of their strategic approach. Whether you’re managing blog posts, social media, or multimedia, your content is a pivotal piece of your brand’s puzzle. You’re well aware…
- Thailand News
Nachat under fire for offhand infidelity quip about singer’s wife
Social media erupted with criticism towards actor Nachat Chantaphan, following the resurfacing of a clip where he seemingly teases Pumpui Pantipa, wife of the famous singer Gavin Duval, about infidelity. The video in question, titled Inside Pumpui 30+ Million Home & Car – Exposing Nikki’s Past Flirtations, dates back to December 2023. It features a lighthearted tour of Pumpui’s residence,…
- Thailand News
Songwriter faces backlash for liking cover of his own song on Facebook
A songwriter known as Pratchaya Chitra, nicknamed Beer, found himself at the receiving end of a bullying incident after simply liking a video clip of his song being covered by a woman. The woman, feeling affronted, launched into a tirade against Beer, questioning his motives and mocking his appearance. It all began when Beer showed appreciation for the cover of…
