brand

  • Travel

    Virgin Australia will fly again under new US ownership

    Virgin Australia will reportedly grace the Australian skies again after a US company has bought it out. Bain Capital, a private equity group in the US, took over ownership after the struggling airline was unsuccessful in asking for Australian government bail out or loans. The second largest airline in Australia collapsed in April after struggling with long-term debt before the Covid-19…

  • Coronavirus (Covid-19)

    Thailand to rebrand itself as “trusted” tourist destination

    Tourism in Thailand, like most of the world, has been devastated by the Covid-19 pandemic and the ensuing lockdowns and travel restrictions. Now, though, capitalising on its relative success in containing the outbreak, Thailand is preparing to position itself as a “trusted” destination for international tourists after travel restrictions ease. As the first country to report a Covid-19 virus case…

  • Politics

    Taiwan considers rebranding its flag carrier, China Airlines

    Taipei is considering changing the name of its flag carrier: China Airlines. Perhaps an opportunistic excuse to distance itself from any anti-Chinese ‘Covid’ fallout or just a political ploy whilst China has, well, other things to worry about at the moment. It seems the Covid-19 pandemic has reignited calls to change the name after the airline sent a series of…