The internet booms and print languishes in 2019 advertising spend

Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios.

“Digital media is expected to grow 20% and is will nearly equal the value of TV advertising within 3 years,” says Pathamawan Sathaporn, managing director of Mindshare, a global marketing and media network.

Compared to the past year, advertising spend in cable TV and newspapers will be down nearly 15% and magazines a whopping 24%. At the same time Digital TV advertising is expected to increase 14% and internet advertising just over 20%.

According to Mindshare, the top 10 advertising sectors remain consistent… media and marketing, motor vehicles, non-alcoholic drinks, government, skincare and preparation, communications, leisure, dairy products, pharmaceuticals, and retail.

Mindshare say there are key trends for this year, all of them digital.

“Facebook Live and other streaming content providers will become a new method for marketers. Social networks are going to reach critical mass, outrunning traditional media with Google, Facebook, YouTube, and Line altogether making up one-third of digital advertising.”

In 2018, ad spending in Thailand was 118.4 billion baht, up 5.7% from 2017.

Pathamawan Sathaporn, managing director of Mindshare