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It was a very good year – Annual Report for 2018, The Thaiger

Tanutam Thawan

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by Tim Newton, CEO – The Thaiger

Firstly, we’d like to thank everyone who has been a valuable part of a mega 12 months for The Thaiger in 2018. It’s been an often-rocky ride but ended up with all the pieces falling into place with the stage set for a massive 2019.

Whereas we started 2018 as a brash media start-up, we’ve ended the year, statistically, as a local leader with audiences continuing to be attracted by our fresh approach, quick delivery and accurate, relevant content. Whilst some Thai media are fighting to maintain circulation and prop-up their old business models, The Thaiger has truly thrived in 2018 as we relentlessly, and sometimes recklessly, keep trying new ideas and new technology.

This year was a year of some fundamental changes to our coverage and scope. Not simply a voice for the island of Phuket anymore, The Thaiger became a national news player, whilst still retaining our Phuket roots and excellent coverage for the island community.

The start of April 2018 also saw the transition of the Phuket Gazette/The Thaiger brand to simply ‘The Thaiger’. Changing our domain was a major effort for our IT team and just the first of many successes for the best IT team in Thailand. As before, The Thaiger will continue to be custodian of the vast 23 year resource of Phuket Gazette articles which readers can continue to search in our website.

It was a very good year - Annual Report for 2018, The Thaiger | News by Thaiger

Whilst we were attracting around 200,000 page views per month in April this year, we end the year with nearly one million page views per month and the growth will continue in 2019. If you were a newspaper in days past, getting a 500% growth in ‘circulation’ over a year would be a major achievement.

2018 also saw us reaching out to a new Thai-language audience with a fresh new approach to coverage not seen by Thai readers in the past. This will also continue to evolve and grow in 2019.

Whilst 2018 has seen consolidation and growth in Thaiger social media, that will move into hyperdrive in 2019 as we reach out on all the favorite social media platforms with more, engaging and better posts – in Thai and English.

In staff numbers The Thaiger has grown from five at the start of the year to 14 at the end of 2018. Our home office in Kathu is now a main road premises in Kamala which we share with our digital media partners. Three more staff join the Thaiger team in January 2019.

The original Thaiger product – The Thaiger 102.75 FM – has cemented itself as the island’s choice for local information, reliability, great music and its commitment to local news, seven days a week. Garry, Gerry and Tom were a formidable and professional core team throughout the year.

If there was one feature this year it would be the amazing success of our coverage of the Tham Luang cave rescues. Apart from the story being big international news, it also launched The Thaiger to many, many new followers. For a week we were Thailand’s preferred social media source (in English) beating our much larger and better resourced competitors. Whilst it wasn’t planned to be that way, we hit a note with our cable TV-like approach to updates and coverage. It was a milestone for The Thaiger in 2018.

It was a very good year - Annual Report for 2018, The Thaiger | News by Thaiger

Looking into the 2019 crystal ball, thethaiger.com is planning 650% traffic growth in the next 12 months and has budgeted to grow bottomline earnings by 350%.

2019 will also see The Thaiger reach beyond the borders of Thailand and replicate our successful platform in other key markets in Southeast Asia. This, whilst we work to increase brand recognition amongst our key demographic in Thailand and attract more daily visitors.

You, the readers, listeners and viewers, are the only reason we do this every day. Your support, and sometimes your savage criticism, have helped to make our product better throughout 2018. Everything we do, daily, is to make the product more relevant and useful for YOU. The Thaiger is nothing without your trust in what we do.

Our sponsors make it all possible and we thank them for their faith in our product and the valuable finances that allow us to keep going. We look forward to continuing the journey with you into 2019.

Finally, as the past ‘front man’ for The Thaiger, I am very happy to be stepping back and allowing some of our new staff to take the limelight and share their talents in 2019. The company has reached the stage where it now requires a lot more hands-on management.

I would like to thank Mike, Noom, Garry, Gerry, Goongnang, Tom, Donna, Brennan, Paul, Darren, Paulie, Eugene, Pond, Mam and Uddy as well as our media partners The Nation and Newshawk Phuket. Also the many, many contributors and contractors that make up the extended Thaiger family.

We wish everyone a safe and enjoyable new year and look forward to serving all our customers and stakeholders better in 2019.

 

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